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[ 2014-07-06 ] 이력서만큼 중요한 소셜미디어 관리

As graduation looms in the near future for students, the job hunt begins. We focus a lot on resumes, knowing that this is one piece of paper that will help us catch the eye of the recruitment manager.However, when a company decides you are a serious candidate, it is inevitable that they will try to do some research on who you are. These days, your online and social media presence need as much polish as your resumes do.

Before you start applying, open a browser and use a search engine to look up your own name. If you don’t have a very common name, it’s likely, you’ll see social media account pages come up in the top ten results. If you can’t find yourself when you search your name, include information like your hometown or your college and see what you can dig up. It’s important to not only check the links that the search engine gives you; if the search engine has an “images” search filter, use that to see what photos of you exist online.

If you find that you have inappropriate content on your social accounts, it may be a good idea to set your accounts to private. It’s still worth knowing that even on private accounts, your profile photo may be publicly visible, so it’s important to at least keep a professional image on those.

The social networks that are most public facing and likely to show up in a job search is LinkedIn. Make sure you have a complete profile that is without errors in spelling and grammar. Think of LinkedIn as a more in-depth resume. This is a great place to show off your achievements and past experiences. Use active verbs and try to link out to work that you’ve done if it’s available online.

The other social network to focus on is Twitter. Twitter’s content is primarily all public as well, and this is a great place to follow the brands and companies you’re interested in, and engage in conversations around specific subject matters.

Social media can be a powerful tool, allowing you to express your personality and interests to potential employers in a way your resume cannot. Once you’ve cleaned your digital reputation of any problematic posts, it is good to let your own voice shine through on public posts. Have a good conversational tone online and show an interest in the fields that you’re considering applying to. Give potential recruiters and employers to get to know a more personable and approachable side of yourself. Happy job hunting!

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